MARKETING
Course overview
The MBA in Marketing at Kerala University is designed to equip students with cutting-edge marketing strategies, digital branding expertise, consumer behavior insights, and data-driven decision-making skills. This program blends traditional marketing principles with modern digital trends, preparing graduates for high-demand careers in brand management, advertising, market research, and sales strategy.
✅ AICTE & UGC-Approved MBA Program
✅ Industry-Oriented Curriculum – Focus on brand strategy, digital marketing, analytics, and market research
✅ Practical Learning – Marketing simulations, campaign management, and case studies
✅ Internships & Live Projects – Work with leading brands and digital agencies
✅ Emerging Trends – AI-driven marketing, influencer marketing, neuromarketing, and behavioral analytics
What you'll Study
Semester 1
- Principles & Practices of Management
- Organizational Behavior
- Accounting for Managers
- Managerial Economics
- Business Communication
- Business Environment, Ethics & Governance
- Quantitative Techniques
Semester 2
- Marketing Management
- Consumer Behavior & Market Research
- Business Law & Research Methodology
- Financial & Human Resource Management
- Integrated Marketing Communication & Advertising
- MOOC Course 1 (Digital Marketing, Marketing Analytics)
Semester 3
- Strategic Brand Management
- Sales & Retail Management
- Digital & Social Media Marketing
- Marketing Analytics & AI in Marketing
- International Marketing & Global Strategies
- Summer Internship (30 Days – Industry Experience)
- MOOC Course 2 (E-commerce Marketing, CRM)
Semester 4
- Product & Brand Management
- Public Relations & Corporate Communications
- Marketing Strategy & Innovation
- Major Project & Industry Research (60 Days)
Course Structure & Modules
📍 Unit I: Fundamentals of Marketing & Business Strategy
- Introduction to Marketing Management
- Market Segmentation, Targeting & Positioning (STP)
- Consumer Behavior & Buying Decision Process
- Competitive Strategy & Brand Positioning
- Marketing Mix (4Ps & 7Ps)
🔹 Key Focus: Building a strong foundation in marketing strategy, consumer psychology, and brand positioning.
📍 Unit II: Digital Marketing & Marketing Analytics
- Fundamentals of Digital Marketing & Social Media Strategy
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Pay-Per-Click (PPC), Google Ads & Online Advertising
- Email & Content Marketing Strategies
- Web Analytics, Google Analytics & Performance Metrics
🔹 Key Focus: Leveraging digital platforms for brand awareness, lead generation, and customer engagement.
📍 Unit III: Brand Management & Integrated Marketing Communication
- Strategic Brand Management & Brand Equity
- Advertising & Public Relations (PR)
- Integrated Marketing Communication (IMC) – Print, TV, Online Ads
- Event Marketing & Sponsorships
- Influencer Marketing & Viral Marketing
🔹 Key Focus: Developing multi-channel marketing strategies to build strong brands and customer loyalty.
📍 Unit IV: Sales, Retail & E-Commerce Marketing
- Sales & Distribution Management
- Retail Marketing Strategies – In-Store & Omni-Channel Selling
- Customer Relationship Management (CRM) & Loyalty Programs
- Pricing Strategies & Revenue Management
- E-Commerce & Online Retail – Conversion Rate Optimization
🔹 Key Focus: Understanding sales cycles, distribution channels, and online retail strategies.
📍 Unit V: Emerging Trends & Future of Marketing
- Artificial Intelligence (AI) & Automation in Marketing
- Big Data & Predictive Analytics for Marketing Decisions
- Neuromarketing & Consumer Behavior Analytics
- Sustainable Marketing & Green Branding
- Case Studies: Amazon’s Digital Marketing, Coca-Cola’s Global Strategy, Netflix’s Personalization
🔹 Key Focus: Preparing for the future of marketing with AI, data analytics, and sustainability-driven campaigns.
🛠️ Hands-On Learning & Industry Exposure
- Live Marketing Case Studies – Campaign strategies of Nike, Apple, Google
- Internship with Top Brands & Agencies – Amazon, Flipkart, Ogilvy, TCS, Infosys
- Industry Certifications – Google Ads, HubSpot, Facebook Blueprint
- Capstone Project (60 Days) – Digital marketing strategy & market research project
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Your Future Career
A career in Marketing offers endless opportunities in a dynamic and fast-evolving business world. Graduates of T-IIM’s MBA in Marketing are equipped with expertise in digital marketing, brand management, consumer behavior, and market analytics, making them valuable assets across industries. With businesses shifting towards AI-driven marketing, social media strategies, and data-driven decision-making, professionals in this field play a crucial role in shaping brand success.
Graduate employers
Graduates of T-IIM’s MBA in Marketing are highly sought after by leading multinational corporations, digital marketing agencies, FMCG giants, retail chains, e-commerce platforms, and media houses. Top recruiters include Fortune 500 companies, global tech firms, advertising agencies, and market research firms that rely on innovative marketing strategies to stay competitive.
Major employers come from industries such as consumer goods, fashion, finance, technology, hospitality, and healthcare, offering roles in brand management, digital marketing, sales strategy, and customer analytics. With businesses increasingly focusing on AI-driven marketing, influencer collaborations, and performance-based advertising, the demand for skilled professionals continues to rise.
With T-IIM’s strong placement support, industry tie-ups, and global internship programs, graduates secure rewarding careers with some of the biggest names in the marketing world, ensuring long-term growth and success.
Job roles
Graduates of Trivandrum International Institute of Management (T-IIM) are equipped with the skills, knowledge, and global exposure to excel in a wide range of job roles across industries. Here are some of the key job roles that T-IIM graduates can pursue
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales Manager
- Product Manager
- Advertising & Promotions Manager
- Public Relations Manager
- Customer Relationship Manager
- E-commerce Manager
- Retail Marketing Specialist
- Business Development Manager
- Social Media Manager
- Content Marketing Strategist
- Marketing Analytics Manager
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Wonderful Awards
Year Program
Days of summer internship
External Marks ( By the University)
Internships - Criteria Marks Internal
Days of Major Project
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FAQ
Eligibility Criteria
- The candidate should have passed the degree from any Indian University, under the regular stream, recognized by the University of Kerala and shall be in the 10+2+3 pattern (or in 10+2+4 pattern). In all the cases the student should have passed the degree examination with not less than 50% marks/equivalent grade (no rounding off allowed)in Part III /core plus complimentary in BA, B.Sc., B.Com. etc., or 50% marks/equivalent grade (no rounding off allowed) in aggregate in case of B.E/ B.Tech, B.Sc. (Agri.) and other 4/5 year degree courses. The candidates, who have passed MA/M.Sc./M.Com.or any other PG Degree recognized by the University of Kerala with 50% of marks/equivalent grade in aggregate, are also eligible for admission. SC/ST, SEBC and differently abled candidates shall be given relaxation as per University rules.
- The candidates should possess a valid score from any one of the entrance examinations conducted by K-MAT, C-MAT or CAT. The scores obtained during the previous academic year alone be considered.
- The provisional rank list for admission to the MBA programme will be prepared on the basis of the score obtained by the candidate in the Entrance Test (80% weightage), Group Discussion (10% weightage) and Interview (10% weightage).
- There will be a representative of the University in the Group discussion and Interview held at the colleges. Dean, Faculty of Management studies will forward the list of representatives to the University and upon approval, the University will intimate colleges.
- Candidates who have passed their Degree or Master’s Degree from other Universities should produce the Eligibility Certificate issued by the University of Kerala (Course Equivalency Certificate) at the time of admission. Only those candidates who produce eligibility certificate and mark lists of Degree or Master’s Degree from other universities at the time of counseling, will be considered for admission.
- Reservation of seats is as per the Government of Kerala and University of Kerala norms from time to time.
What is the MBA in Marketing program about?
The MBA in Marketing at Kerala University is designed to equip students with modern marketing skills, digital strategies, brand management expertise, and data-driven decision-making abilities. The program integrates traditional marketing principles with advanced technologies like AI, social media marketing, and business analytics to prepare graduates for leadership roles in marketing, sales, and brand management.
What are the career opportunities after completing this MBA?
Graduates can work in FMCG, IT, E-commerce, Media, Advertising, Banking, and Retail in roles like:
- Marketing Manager – Develop and execute brand strategies.
- Digital Marketing Specialist – SEO, PPC, social media, content marketing.
- Brand Manager – Brand positioning, storytelling, and campaign execution.
- Sales & Business Development Manager – Drive revenue and client acquisition.
- Market Research Analyst – Consumer behavior insights and competitor analysis.
- E-commerce & Retail Manager – Online sales optimization and CRM strategies.
📌 Top Recruiters – Google, Amazon, Flipkart, Unilever, Tata, Reliance, Infosys, Ogilvy, PepsiCo.
📌 Salary Range – Freshers: ₹6-10 LPA, Mid-Level: ₹12-18 LPA, Senior Level: ₹25+ LPA.
What is the scope of Marketing in India?
The marketing industry in India is expected to grow at 12-15% annually, driven by:
📌 Digital & Social Media Boom – Companies investing in online branding, influencer marketing, and AI-driven customer engagement.
📌 E-commerce Growth – Rising demand for online sales specialists and digital marketers.
📌 Data-Driven Decision-Making – Businesses leveraging big data, AI, and machine learning for targeted campaigns.
📌 Job Growth – Increased hiring in digital marketing, brand management, and consumer analytics roles across industries.
Do I need prior work experience for this program?
No prior work experience is required. However, professionals looking to specialize in marketing can opt for an Executive MBA or additional certifications in digital marketing.
