MARKETING
Course overview
The MBA in Marketing at Kerala University is made to help students learn the marketing strategies, how to brand things digitally understand what consumers do and make decisions based on data. This program mixes marketing ideas with new digital trends getting graduates ready for jobs that are in high demand like managing brands making ads doing market research and coming up with sales strategies.
✅ The MBA program is approved by AICTE and UGC
✅ The curriculum is focused on what the industry needs – it looks at brand strategy, digital marketing, analytics and market research
✅ Students learn by doing – they work on marketing simulations manage campaigns and study case studies
✅ They also do internships and live projects – they work with brands and digital agencies
✅ The program covers trends – like marketing that uses artificial intelligence, influencer marketing, neuromarketing and behavioral analytics
What you'll Study
Semester 1
- Principles & Practices of Management
- Organizational Behavior
- Accounting for Managers
- Managerial Economics
- Business Communication
- Business Environment, Ethics & Governance
- Quantitative Techniques
Semester 2
- Marketing Management
- Consumer Behavior & Market Research
- Business Law & Research Methodology
- Financial & Human Resource Management
- Integrated Marketing Communication & Advertising
- MOOC Course 1 (Digital Marketing, Marketing Analytics)
Semester 3
- Strategic Brand Management
- Sales & Retail Management
- Digital & Social Media Marketing
- Marketing Analytics & AI in Marketing
- International Marketing & Global Strategies
- Summer Internship (30 Days – Industry Experience)
- MOOC Course 2 (E-commerce Marketing, CRM)
Semester 4
- Product & Brand Management
- Public Relations & Corporate Communications
- Marketing Strategy & Innovation
- Major Project & Industry Research (60 Days)
Course Structure & Modules
📍 Unit I: Fundamentals of Marketing & Business Strategy
- Introduction to Marketing Management
- Market Segmentation, Targeting & Positioning (STP)
- Consumer Behavior & Buying Decision Process
- Competitive Strategy & Brand Positioning
- Marketing Mix (4Ps & 7Ps)
🔹 Key Focus: Building a strong foundation in marketing strategy, consumer psychology, and brand positioning.
📍 Unit II: Digital Marketing & Marketing Analytics
- Fundamentals of Digital Marketing & Social Media Strategy
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Pay-Per-Click (PPC), Google Ads & Online Advertising
- Email & Content Marketing Strategies
- Web Analytics, Google Analytics & Performance Metrics
🔹 Key Focus: Leveraging digital platforms for brand awareness, lead generation, and customer engagement.
📍 Unit III: Brand Management & Integrated Marketing Communication
- Strategic Brand Management & Brand Equity
- Advertising & Public Relations (PR)
- Integrated Marketing Communication (IMC) – Print, TV, Online Ads
- Event Marketing & Sponsorships
- Influencer Marketing & Viral Marketing
🔹 Key Focus: Developing multi-channel marketing strategies to build strong brands and customer loyalty.
📍 Unit IV: Sales, Retail & E-Commerce Marketing
- Sales & Distribution Management
- Retail Marketing Strategies – In-Store & Omni-Channel Selling
- Customer Relationship Management (CRM) & Loyalty Programs
- Pricing Strategies & Revenue Management
- E-Commerce & Online Retail – Conversion Rate Optimization
🔹 Key Focus: Understanding sales cycles, distribution channels, and online retail strategies.
📍 Unit V: Emerging Trends & Future of Marketing
- Artificial Intelligence (AI) & Automation in Marketing
- Big Data & Predictive Analytics for Marketing Decisions
- Neuromarketing & Consumer Behavior Analytics
- Sustainable Marketing & Green Branding
- Case Studies: Amazon’s Digital Marketing, Coca-Cola’s Global Strategy, Netflix’s Personalization
🔹 Key Focus: Preparing for the future of marketing with AI, data analytics, and sustainability-driven campaigns.
🛠️ Hands-On Learning & Industry Exposure
- Live Marketing Case Studies – Campaign strategies of Nike, Apple, Google
- Internship with Top Brands & Agencies – Amazon, Flipkart, Ogilvy, TCS, Infosys
- Industry Certifications – Google Ads, HubSpot, Facebook Blueprint
- Capstone Project (60 Days) – Digital marketing strategy & market research project
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Your Future Career
A job in Marketing is really exciting because it is always changing and there are many opportunities. People who graduate from T-IIMs MBA in Marketing program know a lot about marketing, managing brands, understanding consumers and analyzing markets, which makes them very valuable to many companies. Since businesses are using intelligence to market themselves and they need to make good decisions based on data, people who work in Marketing are very important to a companys success.
Graduate employers
The graduates of T-IIMs MBA in Marketing program are in demand by big companies, digital marketing agencies, companies that make consumer goods, retail chains, online shopping platforms and media companies. Some of the companies that hire them include big multinational companies, global tech firms, advertising agencies and market research firms that need new marketing ideas to stay competitive.
Many companies hire people from this program, including those in consumer goods, fashion, finance, technology, hospitality and healthcare. They offer jobs in managing brands, digital marketing, sales strategy and customer analytics. Since businesses are using artificial intelligence to market themselves and they are working with influencers and using performance-based advertising the need for skilled professionals in Marketing is always increasing. The MBA in Marketing, at Kerala University is a way to learn about Marketing and get a good job.
Job roles
Trivandrum International Institute of Management or T-IIM helps its students get jobs with big companies in the marketing world. This is because T-IIM has connections with the industry and offers internships around the world. As a result T-IIM graduates have careers that last a long time.
T-IIM graduates have the skills and knowledge they need to do in many different types of jobs across various industries. Here are some of the jobs that T-IIM graduates can consider:
* Marketing Manager. They develop and execute brand strategies for T-IIM graduates who become Marketing Managers.
* Digital Marketing Specialist. T-IIM graduates who become Digital Marketing Specialists do SEO, PPC, social media and content marketing.
* Brand Manager. T-IIM graduates who become Brand Managers work on brand positioning, storytelling and campaign execution.
* Sales & Business Development Manager. T-IIM graduates who become Sales & Business Development Managers drive revenue and client acquisition.
* Market Research Analyst. T-IIM graduates who become Market Research Analysts do consumer behavior insights and competitor analysis.
* E-commerce & Retail Manager. T-IIM graduates who become E-commerce & Retail Managers work on sales optimization and CRM strategies.
To get into the MBA program at T-IIM students are ranked based on their score in the Entrance Test, which counts for 80 percent and their performance in the Group Discussion and Interview which each count for 10 percent. Students who went to universities need to show an Eligibility Certificate from the University of Kerala when they apply. This is a requirement for admission to the MBA program at T-IIM.
The government of Kerala and the University of Kerala decide how many seats are reserved for groups of students. T-IIM follows these rules.
The MBA in Marketing program at Kerala University teaches students about marketing, digital strategies and how to make decisions based on data. T-IIM graduates learn about marketing and new technologies like artificial intelligence and social media marketing. This prepares them for leadership roles in marketing and sales. T-IIM graduates can work in different fields including:
* FMCG
* IT
* E-commerce
* Media
* Advertising
* Banking
* Retail
Some of the companies that hire T-IIM graduates include Google, Amazon, Flipkart, Unilever, Tata, Reliance, Infosys, Ogilvy and PepsiCo. T-IIM graduates can earn salaries ranging from ₹6-10 LPA for freshers, ₹12-18 LPA for -level employees and ₹25+ LPA for senior-level employees.
The marketing industry in India is growing fast with a rate of 12-15 percent per year. This is because of the rise of social media, e-commerce and the use of data to make decisions. As a result there are job opportunities in digital marketing, brand management and consumer analytics. T-IIM graduates can take advantage of these opportunities.
You do not need to have any work experience to apply to T-IIM. However people who already work in marketing can also apply to specialize in the field or get certifications in digital marketing. At T-IIM students get the guidance and support they need to reach their potential. T-IIM helps students learn and grow. It prepares them for successful careers in marketing. So apply to T-IIM today. Start your journey to a successful career in marketing, with T-IIM.
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Year Program
Days of summer internship
External Marks ( By the University)
Internships - Criteria Marks Internal
Days of Major Project
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FAQ
Eligibility Criteria
- The candidate should have passed the degree from any Indian University, under the regular stream, recognized by the University of Kerala and shall be in the 10+2+3 pattern (or in 10+2+4 pattern). In all the cases the student should have passed the degree examination with not less than 50% marks/equivalent grade (no rounding off allowed)in Part III /core plus complimentary in BA, B.Sc., B.Com. etc., or 50% marks/equivalent grade (no rounding off allowed) in aggregate in case of B.E/ B.Tech, B.Sc. (Agri.) and other 4/5 year degree courses. The candidates, who have passed MA/M.Sc./M.Com.or any other PG Degree recognized by the University of Kerala with 50% of marks/equivalent grade in aggregate, are also eligible for admission. SC/ST, SEBC and differently abled candidates shall be given relaxation as per University rules.
- The candidates should possess a valid score from any one of the entrance examinations conducted by K-MAT, C-MAT or CAT. The scores obtained during the previous academic year alone be considered.
- The provisional rank list for admission to the MBA programme will be prepared on the basis of the score obtained by the candidate in the Entrance Test (80% weightage), Group Discussion (10% weightage) and Interview (10% weightage).
- There will be a representative of the University in the Group discussion and Interview held at the colleges. Dean, Faculty of Management studies will forward the list of representatives to the University and upon approval, the University will intimate colleges.
- Candidates who have passed their Degree or Master’s Degree from other Universities should produce the Eligibility Certificate issued by the University of Kerala (Course Equivalency Certificate) at the time of admission. Only those candidates who produce eligibility certificate and mark lists of Degree or Master’s Degree from other universities at the time of counseling, will be considered for admission.
- Reservation of seats is as per the Government of Kerala and University of Kerala norms from time to time.
What is the MBA in Marketing program about?
The MBA in Marketing at Kerala University is designed to equip students with modern marketing skills, digital strategies, brand management expertise, and data-driven decision-making abilities. The program integrates traditional marketing principles with advanced technologies like AI, social media marketing, and business analytics to prepare graduates for leadership roles in marketing, sales, and brand management.
What are the career opportunities after completing this MBA?
Graduates can work in FMCG, IT, E-commerce, Media, Advertising, Banking, and Retail in roles like:
- Marketing Manager – Develop and execute brand strategies.
- Digital Marketing Specialist – SEO, PPC, social media, content marketing.
- Brand Manager – Brand positioning, storytelling, and campaign execution.
- Sales & Business Development Manager – Drive revenue and client acquisition.
- Market Research Analyst – Consumer behavior insights and competitor analysis.
- E-commerce & Retail Manager – Online sales optimization and CRM strategies.
📌 Top Recruiters – Google, Amazon, Flipkart, Unilever, Tata, Reliance, Infosys, Ogilvy, PepsiCo.
📌 Salary Range – Freshers: ₹6-10 LPA, Mid-Level: ₹12-18 LPA, Senior Level: ₹25+ LPA.
What is the scope of Marketing in India?
The marketing industry in India is expected to grow at 12-15% annually, driven by:
📌 Digital & Social Media Boom – Companies investing in online branding, influencer marketing, and AI-driven customer engagement.
📌 E-commerce Growth – Rising demand for online sales specialists and digital marketers.
📌 Data-Driven Decision-Making – Businesses leveraging big data, AI, and machine learning for targeted campaigns.
📌 Job Growth – Increased hiring in digital marketing, brand management, and consumer analytics roles across industries.
Do I need prior work experience for this program?
No prior work experience is required. However, professionals looking to specialize in marketing can opt for an Executive MBA or additional certifications in digital marketing.
